Services
What we build, and for whom
Dixon Digital offers four services: destination websites on TourOS, AI chatbots with ResponseBase, custom websites for organizations outside tourism, and digital strategy. Every project starts with a conversation about what you need; we scope it, then price it.
Destination websites on TourOS
A destination website your staff can run
TourOS is our tourism website platform. It brings content management, business listings, events, maps, trip planning and optional visitor tools into one foundation for a destination website.
Every site gets its own design. The platform handles the complex screens, so your site looks like your place and not like everyone else’s.
Who it’s for
Tourism offices, visitor bureaus and regional organizations that want one site for everything a visitor needs.
Agencies that build destination websites for their own clients. TourOS is licensed per website, the CMS can carry your agency’s name, and partners get onboarding and design guides.
How it’s priced
Your build is scoped first, then priced. For destination organizations, the TourOS license covers hosting, security updates and platform improvements. Agencies: ask us how licensing works for your clients.
Support beyond that and new features are quoted before work starts and billed only with your written approval. TourOS does not handle bookings or payments.
What’s included: the build
- Discovery, design and theming in your brand, revised with you before you approve it
- Content migration, with old addresses redirected so search rankings carry over
- Setup, testing on phones, tablets and desktops, and accessibility and speed checks
- Launch, staff training and a short written guide for everyday updates
What’s included: the platform
- A business directory with listing reviews, and an events calendar with public submission
- Itineraries with a map route and PDF export
- Optional modules, such as an AI visitor concierge grounded in your published content, a My Trip planner, and a portal where local businesses check their listings
- For destination organizations, hosting, security updates and platform improvements are included in the license
AI chatbots with ResponseBase
An AI assistant for the website you already have
ResponseBase is our standalone chatbot product. It sits on any existing website with one script tag, answers from your own content and shows where each answer came from.
It is separate from TourOS and never needs it. You do not need a new website to use it.
Who it’s for
Organizations that want an assistant on their current site: visitor bureaus, economic development groups, attractions, venues and lodging. It works for other businesses too.
Agencies that want to build white-label chatbots for their clients, with full control over design and answers. It works just as well for a single organization with one chatbot.
How it’s priced
Plans run from a single organization up to agencies running many chatbots, and the AI model bill is included in every plan.
Tell us what you need and we will recommend the plan that fits. To get started, talk to us by email.
What’s included: knowledge
- Paste a URL, get a working bot: it reads up to 25 pages of your site to start
- Files, website crawls, curated answers, and listings and events kept in sync with a calendar feed or a published Google Sheet
- A “Questions to answer” inbox of anything the bot could not answer
What’s included: answers and design
- “Only answer from my knowledge” is on by default, and it never invents hours, prices, dates or addresses
- Numbered citations and source cards for listings, events and documents
- Full design control over the launcher and chat window, with Call, Email and Contact buttons so visitors can reach a person
- Analytics and a print-friendly monthly report you can hand to a client
Custom websites
Custom websites for organizations outside tourism
For economic development groups, lodging, venues and other organizations that need a website rather than a tourism platform.
We build on Next.js, Payload CMS and a managed Postgres database. The result is fast, mobile-first and easy for your staff to edit.
Who it’s for
Economic development corporations, lodges and retreats, venues and similar organizations.
Examples include Ogle County Economic Development Corp. and East of Yellowstone Lodge & Retreat in Dixon.
How it’s priced
Each site is scoped first, then priced for the agreed work. Content counts are confirmed at kickoff, and anything that changes the estimate is flagged before the work is done.
Out-of-scope work is quoted before it starts and billed only with your written approval.
What’s included
- Discovery and a design built around your organization
- Content migration, with old addresses redirected so search rankings carry over
- Pages and content your staff can edit without a developer
- Accessibility and speed checks before launch
- Training and a short, plain-language guide at handoff
Digital strategy
A clear plan for your website, content and AI
For tourism and economic development organizations deciding what to do next with their website, content and AI.
Every strategy project starts with a conversation about what you need to decide; we scope it, then price it.
Who it’s for
Tourism offices, visitor bureaus and economic development organizations.
How it’s priced
Strategy work is scoped first, then priced, like every project.
What’s included
- Your website
- Your content
- Where AI fits
Start a project
Not sure which service fits?
Tell us what you are trying to do. Matthew will help you work out whether you need a new site, a chatbot, a plan or none of the above.